Name, Image, and Likeness (NIL)

Michigan Elite Football Club has partnered with The Sports Marketing Agency (SMA) to engage amateur athletes for Name, Image, and Likeness opportunities around mental illness, substance abuse, and more. SMA works directly with personalities or their representatives in securing appearances, speaking engagements, autograph sessions, or private label/ product development on behalf of corporate partners.

Using Sports and Entertainment as the vehicle, SMA has taken the social responsibility to reduce the stigma surrounding mental illness and substance use disorder. SMA leverages the brands and platforms of corporations along with current and former professional athletes, entertainers, community leaders, and subject matter experts to reduce the stigma and raise awareness related to these two health issues.